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Ctrip ramps up Trip.com’s localization efforts in Asia Pacific

2018/11/2 12:34:41
It’s been exactly one year since Ctrip purchased Trip.com – a strategic move by the Chinese online travel powerhouse to bring its services into local Asia Pacific markets.

Ctrip’s version of Trip.com is a very different proposition to the site that hit the scenes and raised USD 39 million in funding.

Local matter

Ctrip has also been investing in localization efforts in Trip.com markets, Tseng says, because each region needs to present unique value propositions to its local user base.

In Singapore, for example, where a lot of travel is outbound, Trip.com has been promoting “staycations” to residents to help local hotel chains grow bookings.

In Japan, meanwhile, Trip.com launched a co-branded credit card with the bank Sumitomo that allows users to log loyalty points with purchases.

There has also been a concerted effort to assist local users in making payments and contacting customer service. He estimates there are as many as 14,000 call center people who pick up the phone within 20 seconds available 24/7, and a call center recently opened in Korea in response to the volume of calls coming from the area.
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酒店位于前门、王府井商业风景区,毗邻天安门广场、紫禁城,交通四通八达。
- 至地铁2号、5号线崇文门站,步行约10
-15分钟;
- 距离天安门广场1.5公里,步行约25分钟;
- 距离北京火车站1.6公里,乘坐地铁2号线至北京站;
- 距离故宫2公里,乘坐出租车约5分钟;
- 距离王府井大街2.2公里,乘坐出租车约5分钟;
- 距离北京西客站10公里,乘坐出租车约20分钟;
- 距离首都国际机场32公里,乘坐出租车约45分钟,也可乘坐地铁2号线至东直门换乘机场快轨。

所属商业区:天安门/王府井商业区
酒店区域:东城区
酒店地址:中国 · 北京市 · 北京 · 东城区 · 前门东大街3号(正义路与前门东大街交汇处东侧)